Nathan Westfall
Break Glass in Case of Luxury Market Collapse
During a recent morning dog walk/coffee meetup with a friend, our conversation drifted into the realm of industry knowledge. As I walked...
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Nathan Westfall
Nov 203 min read
The Global Angle: How to Unlock New Consumer Value in the Tasting Room
When I first started writing this blog, I pictured my target audience as a group of Northern California wine industry professionals and...
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Nathan Westfall
Nov 133 min read
The Hidden Upside: Why AI Could Be the Wine Industry's Best Ally
By this point, we’re all keenly aware of AI and its potential to revolutionize the way we work. Generative AI has brought new tools to...
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Nathan Westfall
Nov 65 min read
Using Big Data to Define New Markets for Wine
Wine has been a part of society for millennia. From its earliest traces in the modern-day country of Georgia around 6000 BCE, to its rise...
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Nathan Westfall
Oct 3010 min read
The Winery Guide To Forecasting
Everyone wishes they could see into the future, right? If only we possessed some sort of magical power that allowed us to step forward in...
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Nathan Westfall
Oct 236 min read
Costco - Experimenting in The Microcosm of Affordability
With Costco’s Napa warehouse now open for business and boasting the largest selection of wine of all its US stores, I decided to take a...
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Nathan Westfall
Oct 164 min read
Broad Appeal is Killing Wine's Future
I’m proud to call myself a lifelong learner. In fact, I’m currently in the midst of a fantastic class on public speaking at the local...
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Nathan Westfall
Oct 93 min read
We Need To Talk About Duckhorn…
Well, Monday’s announcement from Duckhorn on their impending sale to Butterfly Equity for the tidy sum of $1.95 billion was certainly not...
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Nathan Westfall
Oct 23 min read
Why Progress Matters
I’m not so naïve to think my particular methodology for data-driven winery strategy is everyone’s cup of tea. Hell, after over a year of...
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Nathan Westfall
Sep 253 min read
Why Do Wineries Ignore Veterans Day?
Why don’t wineries celebrate Veterans Day? I’ll admit, a blanket statement like that is a gross generalization, and won’t be true across...
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Nathan Westfall
Sep 247 min read
I’m A Millennial, And This is Why I Stopped Drinking Wine
Identifying why the vast cohorts of Millennial customers were fleeing away from wine has never been difficult for me. As the lion’s share...
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