top of page


Wine's New Playbook: What Golf, Casinos, and Betting Apps Teach Us About the Future of the Industry
A Tale of Two Comparisons My new friend and colleague Priscilla Hennekam (see our awesome webinar on decoding data for the wine industry...
Nathan Westfall
Jan 85 min read
Â
Â
Â


The Zero Commitment Wine Club
The concept of using data to improve winery marketing and increase wine club memberships has been a hot topic in the industry for quite...
Nathan Westfall
Dec 11, 20244 min read
Â
Â
Â


Continuing the Conversation: A Year of Innovations Since 'Innovate or Die'
It’s been just over a year now since I posted this little gem to the blog: Innovate or Die: How Tech Will Save Your Winery I’ll be the...
Nathan Westfall
Dec 4, 20247 min read
Â
Â
Â


Break Glass in Case of Luxury Market Collapse
During a recent morning dog walk/coffee meetup with a friend, our conversation drifted into the realm of industry knowledge. As I walked...
Nathan Westfall
Nov 27, 20245 min read
Â
Â
Â
bottom of page
