A Tale of Two Comparisons My new friend and colleague Priscilla Hennekam (see our awesome webinar on decoding data for the wine industry...

The concept of using data to improve winery marketing and increase wine club memberships has been a hot topic in the industry for quite...

It’s been just over a year now since I posted this little gem to the blog: Innovate or Die: How Tech Will Save Your Winery I’ll be the...

During a recent morning dog walk/coffee meetup with a friend, our conversation drifted into the realm of industry knowledge. As I walked...

When I first started writing this blog, I pictured my target audience as a group of Northern California wine industry professionals and...

By this point, we’re all keenly aware of AI and its potential to revolutionize the way we work. Generative AI has brought new tools to...

Wine has been a part of society for millennia. From its earliest traces in the modern-day country of Georgia around 6000 BCE, to its rise...

Everyone wishes they could see into the future, right? If only we possessed some sort of magical power that allowed us to step forward in...

With Costco’s Napa warehouse now open for business and boasting the largest selection of wine of all its US stores, I decided to take a...

I’m proud to call myself a lifelong learner. In fact, I’m currently in the midst of a fantastic class on public speaking at the local...

Well, Monday’s announcement from Duckhorn on their impending sale to Butterfly Equity for the tidy sum of $1.95 billion was certainly not...

I’m not so naïve to think my particular methodology for data-driven winery strategy is everyone’s cup of tea. Hell, after over a year of...

Why don’t wineries celebrate Veterans Day? I’ll admit, a blanket statement like that is a gross generalization, and won’t be true across...

Identifying why the vast cohorts of Millennial customers were fleeing away from wine has never been difficult for me. As the lion’s share...